Moh. Hammam Nashiruddin

Enterprise Architecture Consultant

Making sense of business and technology.

I help teams understand how their business, applications, and data fit together. My work in enterprise architecture is grounded in hands-on product delivery and analytics.

Based in Greater Jakarta, Indonesia

My working perspective

Connecting the bigger picture to the day-to-day.

Current practiceEnterprise architecture

Business needs, application portfolios,
data, and technology.

Product delivery

User needs, requirements,
testing, and releases.

Data analytics

Operational data,
patterns, and decisions.

A summary of my experience, not a client architecture.

Architecture with an operational perspectiveEA consulting · Product management · Data analytics

The work behind the perspective.

From modelling an enterprise to improving the systems people use every day.

Making enterprise architecture usable01

ATD Solution Indonesia

Enterprise architecture consulting
TOGAF ADM cycle with requirements management at its centre and ArchiMate business, application, and technology layers mapped to phases B, C, and D.

TOGAF ADM and ArchiMate Core. Framework reference, not an ATD client deliverable.

I develop enterprise architecture portfolios using TOGAF practices and ArchiMate modelling, and configure and administer the tools that hold them.

The work includes client coaching, solution demonstrations, and collaboration with colleagues across Malaysia, Singapore, Hong Kong, and Australia. My client experience spans government, manufacturing, mining, and ICT, among other sectors.

  • TOGAF
  • ArchiMate
  • EA tools
Warehouse management, built around its users02

Social Bella Indonesia

Product management
A warehouse associate with a barcode scanner and a product specialist reviewing a packing workflow on a tablet.
AI-generated illustration of warehouse collaboration, not a Social Bella facility or its staff.

I managed product work for Sociolla's in-house warehouse management system: gathering requirements, writing PRDs, planning sprints, testing changes, and coordinating releases.

User interviews and testing sessions informed improvements. I also worked on the end-to-end implementation in Vietnam, collaborating with engineering, business, and product teams across Indonesia, Vietnam, and India.

  • Requirements & PRDs
  • User testing
  • Release planning
Turning operational data into useful reporting03

Social Bella & Ternaknesia

Inventory and data analytics
An analyst working at a keyboard beside a light-themed dashboard and a notebook with a workflow sketch.
AI-generated illustration of analytical work, not a real employer dashboard or a portrait of me.

I built reporting pipelines and dashboards, automated repetitive spreadsheet work with Power Query, and investigated inventory discrepancies in warehouse and ERP systems.

At Ternaknesia, I also worked on customer segmentation, market basket analysis, and web scraping for price comparisons. That operational background still shapes the questions I ask when reviewing business and technology requirements.

  • Power Query
  • Looker Studio
  • Python & SQL

An analyst's curiosity.
A product mindset.

I started with inventory data and warehouse operations, moved into product management, and now work in enterprise architecture consulting.

That gives me a practical starting point: understand the work people need to do before deciding how the technology should support it.

  1. Dec 2023 to present

    Consultant, Enterprise Architecture

    ATD Solution Indonesia

    EA portfolio development, tool configuration and administration, client coaching, and solution demonstrations.

  2. Dec 2022 to Nov 2023

    Jr. Product Manager, WMS

    Social Bella Indonesia

    Requirements, product planning, testing, and releases for an in-house warehouse management system, including implementation in Vietnam.

  3. Dec 2021 to Dec 2022

    Strategic Inventory Analyst

    Social Bella Indonesia

    Reporting automation, dashboard development, and investigation of inventory issues across warehouse and ERP systems.

  4. Feb 2021 to Nov 2021

    Inventory Data Analyst

    Ternaknesia Farm Innovation

    Data pipelines, inventory reporting, customer segmentation, market basket analysis, and price-comparison automation.

Personal projects

A separate space for my web app projects. Runees is live; the rest are in development.

Agentic AI

Putting AI agents to practical use.

I'm interested in AI agents that can work with tools, carry context between steps, and help complete tasks beyond a chat response.

My enterprise architecture background shapes the questions I bring to this: where agents fit into a business process, what information they need, which systems they should access, and where people should stay in control.

Hands-on experimentation
Exploring AI-assisted development and reusable instructions through personal projects.
Enterprise questions
Exploring how permissions, human review, and traceable actions can make agent workflows useful in an organizational setting.
Task Automation
Enhancing how certain process and workflow can be automated by the AI, but still in scope of goals and control of the users.
Conceptual agent workflow
  1. TaskDefine the goal and boundaries.
  2. Context & toolsProvide information and scoped access.
  3. Agent actionsWork through steps and check outputs.
  4. Human reviewInspect the result and decide what follows.

Illustrative sequence, not a deployed system. Human approval can also be required before consequential actions.

An example: this website

Built with AI assistance, with me directing the content and design. The workflow included implementation, generated imagery, and automated browser checks.

Frameworks, tools,
and conversations.

I work across modelling, analysis, and delivery, with the tool chosen for the task.

Architecture
TOGAF · ArchiMate · COBIT
Bizzdesign Horizzon· Bizzdesign HOPEX · SAP LeanIX · Orbus iServer · Avolution ABACUS
Analysis & delivery
SQL · MongoDB · Python · Power Query · Looker Studio · Power BI · Jira
Selected training
TOGAF 10, ATD Learning (2023)
COBIT 2019, ATD Learning (2024)
Languages
Indonesian, native · English, professional

Have a role in mind?

For conversations about enterprise architecture, product, or data, you can reach me directly.